Koley Jessen served as legal counsel to Neocol, a high-growth consulting firm and one of the largest pure-play Salesforce partners, in connection with a strategic investment by Shamrock Capital, a Los Angeles-based investment firm focused on media, entertainment, communications, sports, marketing, education, and technology services sectors.

Headquartered in Chicago, Neocol helps innovative, subscription-based businesses streamline and scale their go-to-market sales operations. By leveraging artificial intelligence and the Salesforce ecosystem, the firm enables clients to drive efficiency and transformation across the full revenue lifecycle—including sales, operations, and finance.

Recognized multiple times on the Inc. 5000 list, Neocol has earned a reputation as a trusted partner to category leaders across SaaS, high-tech, and the broader subscription economy. The investment by Shamrock Capital will support Neocol’s continued global expansion, while enhancing its capabilities in areas such as quote-to-cash, usage-based billing, AI and digital labor, and other emerging service offerings. Neocol also plans to continue investing in talent and innovation to deepen its impact and support evolving client needs.

Salesforce Ventures, which invested in Neocol in 2023, will remain a key shareholder in the company following the transaction.

The Koley Jessen team advising Neocol was led by attorneys Josh Norton, Nickie Konen, and Taylour Kumpf.

For additional details on the transaction, view the official announcements here or here.