Privacy litigation is evolving rapidly as businesses face new risks arising from AI tools, website technologies, privacy policies, data-sharing practices, and cybersecurity representations. Plaintiffs are increasingly pursuing claims based on website tracking technologies, alleged privacy policy misstatements, "sale of data" allegations, and emerging theories under federal and state privacy laws. This session follows the life cycle of the privacy issues we know you are facing. From the business practices and public statements that create risk, to the demand letters, investigations, and lawsuits that follow. Attendees will receive an update on significant privacy and AI developments and will learn how organizations can better prepare for and respond to claims. The presentation will also address the attorney-client privilege and work-product issues that arise during investigations and litigation, including interactions with insurers, forensic firms, consultants, and outside counsel.