Counterfeit products, unauthorized sellers, and brand misuse are increasingly common across Amazon, TikTok Shop, Instagram, eBay, and other online marketplaces. This practical program will equip in-house counsel with a working knowledge of the trademark and copyright tools available to address online infringement, including platform-specific takedown procedures, brand protection programs, and common enforcement pitfalls. Attendees will learn why a proactive brand strategy that includes trademark registration, and the use of administrative measures available through the U.S. Patent and Trademark Office, can materially impact the success of online enforcement.